philosophy

a look behind the line

The Good Line is a creative agency born out of honest effort, dogged naivety, and a little serendipity. The Good Line is the lens through which we seek to present an unfiltered view of the world. We believe in optimism, truth, and real life characters. We believe in capturing life as it is.

work

stuff we've done for great people

"people think it's an adrenaline sport & it's not: it's all about being in the moment"

highline slackline with gibbon

"the parents' happiness when they see the child for the first time is really rewarding"

operation smile

"we want to show that businesses can be a force for good in the world"

cotopaxi

"hult prize startups are changing the world in every way, shape and form"

Clinton Global Intitiative
the hult prize

"rajiv and his family scrap enough waste to make $1.50 per day"

waste ventures

"each time we find that sincere
story to tell - the most sincere
thread of communication, truth
without manipulation, the good line"

life as it is

"i have to work super extra hard because i think big"

alonzo
a good life too

"whenever you're chanting any bonafide name of god, god is dancing on the tip of your tongue"

holi
festival of colors

"for a kid to
have hope,
he needs
to know
he's loved"

buena vida orphanage

"there's that reaching hand
going out to the next world.
they're halfway over,
but we bring them back"

tough guy
the madman
of the
midlands

show more

"for me the desert
of southern utah
has been a sanctuary"

southern
utah
wilderness
alliance

"treating people with
self-respect & dignity
is how we're
really going to
change the world"

fairbourne consulting

"we can just let the kids run wild. it's a chance for them to be little scientists"

palo alto junior museum & zoo

"we know we can create wealth while simultaneously alleviating poverty"

motiis

"he had to die so that
my daughter could live.
why?"

of one heart

"wait, i'm not ready, whoa, okay go...ahhhh!"

the human slingshot

"at the end
of it all,
we want
to save lives"

adobe
healthcare analytics

"we're all destined for the cold - & that's the damn truth

destined
for the cold

"when we embrace the world, the world will embrace us"

yeah samake

"there's nothing cooler out there than 3d printing"

sandboxr

connect

drop us a line

hello@thegoodline.com

625 S State St. Unit C Salt Lake City, UT 84111

logos

#lifeasitis

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Rock Canyon - Provo - USA

Gibbon slackliner Josh Beaudoin explains
the mindset behind walking the high line.

  • What we had in mind

    This film was a passion project born out of a love of the outdoors, a hankering for adventure and some pretty lucky timing. Last fall we learned that the cliffs in Rock Canyon had a reputation for thwarting would-be high liners. Around the same time, we heard that professional slackliners Josh Beaudoin and Mickey Wilson would be in town for an event. We knew we couldn't let the opportunity to capture this footage pass us by.

  • Behind the line

    The athletes were on a tight schedule, so we only had a couple of hours with them. By the time we rushed up the mountain and set up the rigging we only had 45 minutes to film before sundown. We had a couple of near misses scrambling around the cliffs trying to get the right shots, but in the end we were able to get the footage and hike back down safely in the gathering darkness. One 15-minute interview later (conducted in our makeshift recording studio in the van) and we had our story.

  • The Impact

    While this piece has led to the growth of Gibbon Slacklines, been featured in film festivals, shown at slacklining events and even shared at corporate trainings, the result that we are most proud of is the way it has impacted individuals.

This is why we do what we do.

"I first saw your video on a friend's Facebook page. I shared it to my page so that I could watch it during the week that I was mentally preparing myself for surgery. I am inspired by your images, words, and music as I begin the next treatments for breast cancer. You never know who your wisdom and teaching will inspire and continue to inspire! Many many thanks." -Martha F.

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Making Smiles - guwahati - india

Operation Smile is an international leader in providing free cleft lip and cleft palate surgeries and in-country medical training for local volunteers. With a 20-year history and a presence in over 60 countries, they have more stories than we can possibly manage to tell. But we'll start with the Philippines, India, and Virginia.

  • What we had in mind

    Up until now Operation Smile has relied on traditional 30-minute celebrity-hosted TV spots and big-name partnerships for their fundraising and branding efforts. They had some digital content, but lacked a unified online presence that would resonate with today's audiences. To help the organization transition to the web strategically, we proposed and created a campaign with several short, documentary-style videos that would enable supporters to personalize their web experience. Coupled with a targeted launch strategy and social media push, the campaign is designed to lead supporters to be drawn first to the Operation Smile videos that speak most to them. This personalized experience ties viewers to the brand and allows Operation Smile to nurture them until they become donors and advocates.

  • Behind the line

    We started with Operation Smile by covering a student convention in Virginia over a year ago. We shot for two days and rushed to edit the piece within 24 hours for Operation Smile to show to the volunteers at the conclusion of the retreat. While we were there, we heard that Chadleen, former Operation Smile patient and the Filipino equivalent of an American Idol winner, was in town. We couldn't pass up the opportunity to capture some footage and edit together an extra piece. Later the next year we were asked to go to India to shoot a video that would capture the organization's state-of-the-art cleft palate care center in Guwahati. We knew we could do much more, however. Once we got on the ground we worked 16-hour days scouting stories, following leads and shooting every angle we could imagine. Instead of just one video, we came back with footage and concepts for ten.

  • The Impact

    The film we did on Chadleen received more views than any video Operation Smile has released in the past three years and is currently being featured on a constant loop at Operation Smile's headquarters building. The success of Chadleen's story also opened the door for Operation Smile to warm up to the idea of doing a more extensive, unified video campaign on their channel. While it's too early to tell the results of the India videos just yet, we're confident that with the targeted release strategy we have planned with influential bloggers and social media posters that the films will be a hit.

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Llama Land - Cotopaxi - Ecuador

As an outdoor gear retailer with a social mission, Cotopaxi combines a couple of our greatest passions. Their gear is first-rate, and they are very upfront and transparent about which causes they partner with and why.

  • What we had in mind

    Just like its creators, the Cotopaxi brand is fun, sincere, and out to do good. We wanted the videos to reflect those feelings. In the Questival launch event video we sought to capture the adventure, camaraderie, and community involvement that the 24-hour challenge inspired. For the vision video we really wanted to get to the heart of the company's motivations, so we opted for a personal story from the founder Davis Smith. And to portray the quality of the products and the benefits behind them, we worked hard to shoot in diverse outdoor settings (without breaking the bank on travel costs) and to conduct on-set interviews with the principal designer.

  • Behind the line

    We love getting creative and coming up with compelling ways to tell our clients' stories, but sometimes we get so excited that we end up working at a mad pace. Questival was one of those situations. During the scavenger hunt portion of the event, we had three camera crews following different teams for an exhausting 18+ hours. We then set up an editing bay at the closing concert so we could upload, transcode, and edit the final piece before the announcement of the winners a few hours later. The product videos came with their own set challenges as we met up at 3 a.m. and traveled from location to location shooting all over Utah before ending at 9 p.m. that night. Blood-shot eyes and gas station food meals aside, we had a blast with these videos and were grateful for the chance to test our limits as a team.

  • The Impact

    Questival was a huge win for Cotopaxi. When all was said and done, over 1,400 people participated in the race, 5,000 people attended the closing concert, and over 10 million people were reached across social platforms throughout the weekend. The event rocketed Cotopaxi onto the radar of their target audience and successfully branded them as the go-to group for quality gear and social good. We were honored to play a small part in the launch of such a great company by providing them with a highlight video in as close to real time as possible. The impact of the rest of the videos remains to be seen as Cotopaxi starts to roll them out, but we can't wait to watch this company grow.

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The Incubator - Where Great Minds Meet - Earth

The Hult Prize is a global student competition set on solving some of the world's toughest challenges. Student-lead startups with a social focus compete for a chance to participate in an accelerator program and win a prize of $1 million in seed capital.

  • What we had in mind

    The group's global presence and social impact made working with the Hult Prize an ideal match for us. They were looking for a few videos that would showcase the vision of the Hult Prize, the current teams in competition, and the previous year's winners. They also wanted a crew to shoot the awards dinner at the Clinton Global Initiative (CGI) annual meeting this year. We've had experience shooting events, filming internationally, and working on videos for social causes, so this was right in our wheelhouse. We wanted to provide several videos that the Hult Prize could use to attract investors and future participants, and that would also impress the highly influential group that would be attending the CGI meeting.

  • Behind the line

    This was probably the most demanding set of filming trips we've been on so far. On top of filming in Boston for a weekend, we made it through Ghana and India (with a stopover in Kenya) in less than two weeks. We hopped on a plane for a 48-hour trip to Texas the next weekend, and then headed back to the east coast for the awards ceremony in New York a few weeks later. Despite the jetlag and exhaustion, we wouldn't trade it for anything. Some highlights: we ate cooked grubs in Ghana, visited an animal refuge in Kenya, and used our drone overseas for the first time to capture aerial footage of the densely packed slums in Mombasa and Accra.

  • The Impact

    With $1 million in prize money and applicants from over 130 countries each year, the Hult Prize is the largest student competition of its kind. We were excited to be involved with such an organization and honored to have the videos we produced shown at the awards dinner during the Clinton Global Initiative (CGI) annual meeting. The films were received so positively that several attendees later contacted the Hult Prize to enquire after the production crew behind them. The long-term strategy for the videos is still on hold for the time being, but we're looking forward to seeing the exposure and impact generated by the rest of the videos as the Hult Prize gears up for next year's competition.

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From the Heap - Mumbai - India

It's easy to admire an organization like Waste Ventures. After all, their problem-solving approach to multiple cultural, health and civil issues is life changing for all involved. Their model of arming waste pickers living in trash heaps with safety gear and teaching them how to compost in trade for carbon credits leads individuals to better wages and an avenue out of poverty.

  • What we had in mind

    When the team from Waste Ventures came to us looking for a media piece we could create remotely—they in India, us in the states-we decided a story—based motion graphic would be best for accomplishing their goals. It would not only convey the group's model in a simple way, but also emotionally connect viewers with the end users—the waste pickers themselves. Music would be key to bring life to the simple animation concept, so we worked with the wonderful Micah Dahl Anderson to round the project off.

  • Behind the line

    The Waste Ventures project encompassed a series of firsts for us. It was our first motion graphic, the first time we collaborated with an outside designer, and the first time we worked on a project entirely remotely. The Waste Ventures team is based in India, so time differences and shoddy internet connections made meetings tough. After straightening out the communication kinks and getting to work, we were pleased with the final result, however. Custom music by Micah Dahl Anderson (you might be sensing a theme in our work) made this piece come together.

  • The Impact

    This motion graphic served to educate audiences on waste and environmental issues facing India and the poverty cycle of people whose livelihoods are dependent upon trash collecting. More importantly, it raised awareness and garnered support for Waste Ventures' solution. The simplicity of the story allowed the final animation to remain undated so it could be used for several years to come—a benefit burgeoning non-profits usually need. As an aside, the piece won a design award and was featured in the Japanese design magazine, Brain.

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Mali - Jamaica - Bamako

We're a lucky bunch. We get to travel the world and tell stories that we would never have access to in another life. It's for this reason that we feel compelled to capture life as it is, wherever and whenever it happens.

  • What we had in mind

    As we traveled to various parts of the world for work with clients—from Jamaica to Ukraine to Mali to England—we noticed that we often stumbled across unexpected, beautiful moments as we went about our work. We did what we could to capture them as they happened and to turn them into glimpses of culture and everyday life from the places we've traveled.

  • Behind the line

    The malicycles piece came about when some young men started an impromptu motorcycle rally as we arrived to film presidential candidate Yeah Samake dedicating a new school. A few nights later, when the heat and humidity drove away all possibilities of sleep, we captured the Bamako Ball footage when we realized we weren't the only ones facing a long night ahead. And Omar's thoughts on the drug lord Dudus Coke came through in a quick interview we didn't end up using for a client's vision video.

  • The Impact

    Since the Life As It Is films are usually things we stumble upon without prior planning, they evolve into passion pieces for us. We don't always have a strategy for them other than offering people a peek into someone else's life or a snippet of a story that doesn't often get told.

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The mind of a savant - Boulder - USA

Alonzo Clemons is much more than a savant. He's a man compelled to sculpt. So much so, that during his days of forced institutionalization he would sneak tar scrapings from the parking lot into his room so he could have something to mold. Now he's a man with his own place to call home, the president of his own business, and he has a lot he'd like to say.

  • What we had in mind

    We first heard Alonzo's story from a dear friend who had photographed him. We learned that much had been written or filmed about him, but he'd never had the chance to personally share his own story. We wanted to create something that would not only give Alonzo a voice, but also show that individuals who suffer from disabilities and mental health disorders can truly thrive under the right circumstances.

  • Behind the line

    Watching Alonzo sculpt was fascinating. He would take a lump of clay and turn it into a polished thoroughbred horse in under two minutes. It happened so quickly that we had to get him to resculpt three times just to capture the footage. Back at the studio, we reviewed his interview and became worried we'd have to add our own narration to bring the story together. We were hesitant to do so because we really wanted the piece to be entirely from Alonzo's voice. Luckily our talented designer developed the motion graphic subtitles you see in the film and it brought everything together.

  • The Impact

    Alonzo's story has been featured in several major media outlets and became part of a traveling film festival that raises awareness about developmental and cognitive disabilities. Kishi Bashi, the artist whose song we used in the film, had a surge of new interest in his music. Our favorite success story, however, is that shortly after the video's launch Alonzo's personal website crashed for a time because he was receiving so many visitors and inquiries for sculptures.

vimeo featured
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Caru's Palace - Spanish Fork - USA

Three miles away from one of the largest rodeo arenas in America and deep inside Utah farm country sits a Krishna Temple, perfectly out of place. Every March thousands of well-wishers and spring revelers flock to the most colorful weekend on earth to sing, dance and release their hopes into the heavens. All are welcome.

  • What we had in mind

    The Radha Krishna Temple is close to home for us and presented a unique opportunity to capture a visually stunning cultural event. We knew we wanted to highlight the spiritual side of the festival as well as its celebratory atmosphere, so we were honored when the temple priest Caru Das sat down to share his perspective with us. What resulted was a piece that (we hope) provides an authentic look at the celebration of Holi in the United States.

  • Behind the line

    We wanted to get overhead footage of the color throws and a drone was still a pipe dream for us in those days, so we managed to get a zipline set up between a few minarets of the temple. Every throw, Travis would strap into a harness, suspend his feet with a system of carabiners and ropes, and head down the line face first trying to capture the moment. Joseph and a few friends from Hansen Mountaineering would then pull Travis back to the top of the minaret, fishing the 6'5" fish from the colorful sea of powder.

  • The Impact

    This piece was selected as our first Vimeo staff pick, continues to be shown in film festivals around the world, and has been licensed by large agencies and brands—including Google's year end zeitgeist video where we were only one of a handful of YouTubers featured. More importantly, it raised awareness for the meaning behind the festival that many participants previously viewed as a teatotalling Mormon/Hindu rave.

vimeo featured
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A Safe Haven - Ensenada - Mexico

Corbin and Lupe show that despite differences in language and culture, the same basic needs tie us all together: a safe home, nourishment, family and friends.

  • What we had in mind

    When a fundraising partner of A Child's Hope Foundation came to us looking for a video they could show at their events, we decided it would be best to focus on the positive side of the story. The orphanage has done so much good already, and we wanted to highlight the potential for an even greater impact with just a bit more funding. Rather than giving an overview of the organization as a whole, we chose to concentrate on Corbin and Lupe and show the similarities between their lives to encourage donors to relate more to the story.

  • Behind the line

    We couldn't take a trip to Mexico without finding time to play soccer with the kids. Nevermind that our designer and shooter Josh sprained a leg and we lost to people half our age more times than we'd like to admit—at least we got some great soccer footage out of it. This was also our shooter Kelsie's first trip with us. We'd been growing quickly and were prepping for another international trip at the same time, so in the mix we somehow failed to clearly convey that Kelsie had a full-time offer with us. She was a bit confused when we expected her to keep showing up at the office, but we're glad she decided to stick with us anyway.

  • The Impact

    The fundraising partner is waiting to release this video until later in the year, so we have yet to see the full impact. The staff members at the Buena Vida Orphanage were thrilled with the piece, however, and they are currently developing ways to use it in their own fundraising efforts. A Child's Hope Foundation will also be using the film to recruit potential volunteers and to show families coming on mission trips what the experience might be like.

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Farm of Unfortunates - Perton - England

People know him as Mr. Mouse, and he wants you to think he's insane. Valid accusations of lucidity aside, for those who brave his winter Tough Guy Challenge, it's apparent The Madman of the Midlands has a philosophy he wishes to offer the world. To learn it, all you have to do is die and choose to come back.

  • What we had in mind

    As a four-time Tough Guy veteran, our co-founder Joseph has a strong personal connection with this story. Over the years Joseph developed a relationship with Mr. Mouse, and as he learned about the man's philosophy, he became eager to share it with others. With Joseph's enthusiasm propelling us forward we jumped on board and brought a full crew out to England two different years to capture the story behind the madman.

  • Behind the line

    Friends of The Good Line sometimes say that we're hard on our gear in the pursuit of beautiful footage, and Tough Guy may be the ultimate proof of that. Turns out that 10 hours of shooting in the rain—slogging through the muck, wiping off lenses every few seconds, trying to keep our “waterproof cases” (ie. plastic bags) out of the shot—can really do a number on camera gear. Travis became somewhat of a legend after he shot the entire race blind when the monitor on his camera went out because of the moisture.

  • The Impact

    This film was accepted into 5Point Film Festival and very well received by audience members there. It continues to serve as a communication platform for Tough Guy enthusiasts around the world as veterans and hopefuls come together in camaraderie to discuss the event. One runner told us he even listens to the audio from this piece for motivation as part of his training and his pre-race ritual. We can't ask for more than that.

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Arches National Park - Moab - USA

We're lucky enough to have some of nature's most beautiful spaces right in our backyard in southern Utah. From climber and survivor Aron Ralston to author and conservationist Terry Tempest Williams, the people in this piece share a love for the land that has captivated them all.

  • What we had in mind

    The Southern Utah Wilderness Alliance (SUWA) came to us wanting a film for their 30th Anniversary Gala. They wanted it to speak to the history of the organization while also inspiring donors to contribute more to keep the group moving forward. We determined that the best approach would be to portray the beauty of the landscape and to hear from the people most deeply tied to it.

  • Behind the line

    We were happy to have an excuse to head down to some of the beautiful parks in Southern Utah in prime season—especially since we got to partner up with our talented photographer friend, Lucy Call, for the job. On a second trip we headed over to Boulder, Colorado to interview Aron Ralston and got caught in some less-than-ideal weather. A flash flood rose up just as we were heading out of the city and we were stuck just long enough to see local residents starting to float down the middle of the road on inner tubes and couches.

  • The Impact

    This piece was shown at SUWA's 30th Anniversary fundraising gala with thousands of people in attendance, and the reactions were positive from the SUWA team and attending donors alike. SUWA continues to use the film internally to encourage employees and externally to show donors and residents why they should be grateful for the organization's work. This was an easy cause for us to get behind and we welcomed the chance to support something this close to home.

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Philosophy of Dignity - Jason Fairbourne's Head

Handouts will always have their place, but Jason Fairbourne believes what people really need is a hand-up. Rather than viewing people in impoverished areas around the globe as burdens, Jason sees them as partners and future collaborators.

  • What we had in mind

    Jason is a good friend and an old officemate of ours, and we're big supporters of his work. In strategizing with him about his company and philosophy, we decided we wanted to make a film with a two-pronged strategy: to establish Jason as a thought leader in the industry and educate people about the positives of micro-franchising.

  • Behind the line

    Aside from the Jamaica and Kenya footage, we filmed this piece entirely in our first little 120 square foot studio. SPOILER ALERT: Travis acted as art director and drew the chalkboard mural in its entirety, and then we worked backwards and filmed Jason drawing at every stage as we erased it bit by bit. A little bit of reordering in the edit makes it appear as though Jason drew the entire thing on his own.

  • The Impact

    This video served as an educational tool for Jason and helped him to meet his investment goals as he pitched his microfranchising strategy to key influencers around the world. Since this was one of our earlier pieces, it also gave us a chance to earn our chops as a team and to broaden our experience filming in international settings.

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The Gateway to Curiosity - Palo Alto - USA

  • What we had in mind

    The Palo Alto Junior Museum and Zoo (JMZ) came to us seeking a vision video that would help them gather donations for a much-needed expansion. When we learned about JMZ's unique strengths—their focus on educational outreach, hands-on learning, and local wildlife—we felt they would benefit from a few additional videos exploring those features. We wanted to make the films fun, lighthearted and focused on the beneficiaries of JMZ's services. This project was a bit tricky as we had to balance feedback we received from several sources and committees, but in the end we feel we were able to pull together something that pleased everyone.

  • Behind the line

    We flew out to Palo Alto for three days to shoot these videos. Our schedule was pretty packed with interviews, classroom visits, and exhibit shoots, but it was a fun project. One of the highlights was getting to shadow zookeeper Lee Harper as she brought out the animals and interacted with the children. It makes our job rather easy when we get to interview people as passionate about their work as Lee is. We also took our chances entering animal enclosures to get up close with bobcats, birds, raccoons, giant tortoises and more. Risk of personal injury aside, being part of the filmmaking crew does have its perks at times.

  • The Impact

    The vision videos are currently being used by JMZ to privately pitch donors and foundations about the impact the organization has had on the community and the benefits that an expansion would provide. Pending internal website updates have slowed the release the videos to the public, but responses to films have been positive on all sides so far. Plus the folks at JMZ have already been able to use some of the extra footage to create multi-media presentations and social media posts. We're happy to see those hard drives being put to work!

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Lack of Opportunity - Mombasa - Kenya

It's our reflex as humans to help those in need from a place within our hearts. While empathy should never be undervalued, Motiis has developed a savvy business approach to solving generational problems within developing countries by connecting the mind with the heart through impact investing.

  • What we had in mind

    Motiis came to us with an idea to look for a creative way to pitch potential investors. Together we decided a motion graphic would be the most effective way to convey some of the complexities of the idea they were presenting and to pique the interest of key investors.

  • Behind the line

    We often say that we work with some of the most talented folks around, and our designer Josh is no exception. We were excited to set him loose on this motion graphic to see what he would come up with. As always, he didn't disappoint. The people behind Motiis were so thrilled with the work that they took elements from the motion graphic and repurposed them for their website design.

  • The Impact

    Motiis used this motion graphic piece to raise funds for their ventures in Kenya. When not being used as a fundraising tool it is now used to educate people on their process to bring discover, build, and nurture mirco-franchises around the world.

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Between Guilt & Relief- Utah & North Dakota

Three years ago, Tom Brickey's daughter Mia received an emergency heart transplant. He knew he'd feel a sense of relief and joy. What he didn't expect was the guilt.

  • What we had in mind

    When RadioWest's Doug Fabrizio first came to us with this story, we knew we'd stumbled across a real gem. This particular project tested our emotional mettle as we had to walk a line of being sensitive to both families involved in the story. This was a tough one for us; a reminder that when the edit is complete the lives we capture continue on without cameras or questions.

  • Behind the line

    Tom willingly gave so much of himself and his time to help us try to get the footage we needed. To get the underwater shots we were looking for, he jumped fully clothed into a 15 ft. deep pool over 40 times and floundered underwater for several minutes with his eyes open. He confronted difficult feelings and re-lived extremely painful moments without holding back, and we tried to let that sincerity and earnestness come through in the final film.

  • The Impact

    This piece debuted at a special screening hosted by the folks at RadioWest, and was later shared on VideoWest, their sister site for high-quality, story-based films. Though there is no measurable impact as of yet, it is our hope that this piece will give insight into the lives of families whose loved ones experience either organ donation or are recipients of such a beautiful gift.

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Don't Try This At Home - Someone's Home

Extreme activities + good-looking people + fun music = viral video. At least that was our theory.

  • What we had in mind

    This departure from our usual story-driven style served as a quick escape for us during a busy summer. As we kept a pulse on the ebbs and flows of popular YouTube videos, we noted that most intentional viral videos followed a pretty simple formula. Although that formula is not our usual approach, we thought we'd try our hand at creating our own viral piece just for a break in the workflow.

  • Behind the line

    We're lucky enough to have some friends who have never quite wanted to grow up, and the human slingshot behind their backwoods cabin is compelling evidence of that. Throw in a backyard barbeque with friends and acquaintances, a homemade helmet cam and a few shooters and we had our footage. Custom music by the one and only Micah Dahl Anderson was the icing on the cake and really made this piece come alive.

  • The Impact

    As we hypothesized, this video quickly took off on YouTube. It got over 2 million views and was featured on several media outlets and content aggregators, but we were thrilled to see that it also generated song sales and new fan support for our talented friend and composer, Micah.

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Point of the Mountain - Lehi - USA

Applying analytics software to the medical industry is one of the unique impacts Adobe has had on healthcare. Their end goal: arm doctors and clinicians with more effective communication that will allow them to better treat their patients while lowering the cost of healthcare.

  • What we had in mind

    After Adobe approached us to showcase their groundbreaking software, they sought for a way to show communicate its potential at a conference in Tokyo, Japan—four days later.

  • Behind the line

    An hour and a half after a breakfast meeting we found ourselves filming and four days later we had a complete short film accompanied by a custom music track, signed, sealed and delivered for the Tokyo show. As an aside, we hadn't had a chance to prove ourselves to any big players yet, so when Adobe gave us the opportunity, sleep took a back seat on our priority list.

  • The Impact

    The video was featured during a keynote address in Tokyo in front of a crowd of 30,000 technophiles, all looking for ways to merge science and the proverbial heart.

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Stairway to Heaven - Bridal Veil Falls - USA

A climber's experiences on the ice reflect the choice we all have to make in life; to resist the journey because it can be cold and dangerous or to embrace those realities and just keep climbing.

  • What we had in mind

    While our films often highlight the positive aspects of life, we don't pretend to ignore that there are challenges. We wanted to shoot something that would explore some of the grittier aspects of the human experience. We have friends who ice climb, and after hearing them talk about how much they simultaneously love and hate the climb, we thought it would be a good metaphor. Plus Travis always had an itch to do an ice climbing shoot, so this seemed like the perfect opportunity.

  • Behind the line

    We started this shoot on the morning of one of the coldest days of the season. Despite safety precautions and expert skill levels, we still experienced some near catastrophes that day. Two of our shooters were nearly taken out by a malfunctioning octocopter on its way down and our co-founder Travis Pitcher stood under the icy falls shooting until the freezing waters cemented his pants to the ground and he had to be chipped free. Fortunately we still managed to capture what we hoped and got back down safely. Mishaps and all, we'd do it all over again in a heartbeat.

  • The Impact

    We've seen a lot of growth over the last few years and have had the privilege to work with many exciting companies and organizations. That said, every once in a while we have to film something of our own so we can remember, relearn, and rediscover why we do what we do. It helps keep our imaginations from going stale, and allows us to take that renewed passion and apply it towards our clients' projects. In the end, this video was a passion piece more than anything and we were fortunate enough to have it highlighted in the 5Point Film Festival.

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a Land Divided - Ouelessebougou - Mali - Africa

Maybe it's a self-fulfilling prophecy that Mayor Samake's first name sounds like a celebration, maybe not. Either way, Yeah has transformed one of the historically poorest regions of his native country into one of the most prosperous in only a few short years. Now he wants to do it for all of Mali. Step one: confronting the coup leader who sought to overthrow the country's 20-year democracy 35 days before the election.

  • What we had in mind

    When Yeah ran for President of Mali in 2012, we did a series of campaign videos in French, English, and Bambara. Our goal was two-fold: to help Yeah raise funds from impartial U.S. donors rather than accepting bribes from local politicians, and to increase Malian voter awareness of Yeah and his platform. After the coup d'etat and the postponement of the election, we created another film to show Yeah's dedication to Mali through the courage and leadership he demonstrated during the unrest.

  • Behind the line

    Surprises seem to follow whenever we're shooting with Yeah. When we first met him in the U.S. he was on his own, so we were a bit wary of being caught up in a scam reminiscent of those phishing emails your grandma gets. After a few meetings we were on board, but it wasn't until we arrived in Mali to see him greeted by an entourage and an armoured car that we truly began to get a sense of the influential leader Yeah really is in his country. From that moment on we needed only to witness the reactions of those whom Mayor Samake is entrusted to lead to know this is a special man.

  • The Impact

    According to Yeah, the in-country campaign videos we produced completely revolutionized the way media is used for political purposes in Mali—at one point causing a rival candidate to storm out of a Ramadan celebration due to the attention Yeah received. The films gained the attention of Mali's citizens and set the standard for what is now expected from candidates in the future. The English videos targeted for donors outside of Mali enabled Yeah to maintain his integrity and political independence by accessing fundraising networks outside of a historically politically corrupt nation.

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Castle of the God King - Your iPhone

As far as fantasy iPhone games go, the Infinity Blade series takes the cake for its stunning graphics, intriguing storyline, and fascinating characters. It's no wonder the game has developed a fan base of over 50 million people. We were thrilled to see our friends at Sandboxr partner with the creators of the game to offer custom 3D printed character statues because well...there may or may not be a fan on our team too.

  • What we had in mind

    Sandboxr came to us a few years ago as a start-up concept looking for a short video for their Kickstarter campaign. We were both young companies at the time, and we have enjoyed growing with them. This year the makers of Infinity Blade saw Sandboxr's films and eagerly sought the company out as a partner for their customizable statues. After sealing the deal, ChAIR Entertainment came to us looking for a fun announcement video that would give fans an inside look at both companies and the 3D printing process.

  • Behind the line

    We had a blast shooting this piece. We were already familiar with Sandboxr's story, but it was fun learning more about the game and getting a peek at ChAIR's operations—particularly their state-of-the-art motion capture studio. Between shoots with Sandboxr and ChAIR everything came together pretty quickly; one of those rare shoots where we think "This is too easy. Why can't every shoot be like this?"

  • The Impact

    The videos we created for Sandboxr and ChAIR have been featured everywhere from Wired Magazine to The Verge, drumming up plenty of excitement for what these companies are doing. The announcement video for the collaboration between the two quickly captured fans' attention and was featured in over 15 media outlets the day of its debut.

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